A Home Buyer’s Journey Through Digital Marketing: Multi-Channel, Full-Funnel Programs

A Home Buyer’s Journey Through Digital Marketing: Multi-Channel, Full-Funnel Programs

A new home isn’t exactly an impulse buy. In today’s market, the home buying process is complex and lengthy, with many important steps. According to Zillow Consumer Housing Trends Report (2017), the typical buyer spends over four months searching for a new home. The...
90 with 90: Rachael Roark and Jessica Nothnagle on Co-Optimizing for Search Engine Marketing

90 with 90: Rachael Roark and Jessica Nothnagle on Co-Optimizing for Search Engine Marketing

You know what they say: Two strategies are better than one. In this 90 with 90, 90octane PPC Supervisor Jessica Nothnagle and Audience Intelligence and Optimization Manager Rachael Roark weigh in on how to get the most impact with holistic search co-optimization....
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