Maximize Return on Your Digital Media Budget

Banner ads. Content syndication. Digital video. Sponsorships. When simple tactics come together in strategic online marketing campaigns, your prospects pay attention and engage with the brand. While many marketers know they should be running digital media campaigns,... read more

Jenny Bridges and Jason Thue Join the Agency

90octane welcomes Jenny Bridges as account manager. She joins 90octane from Digital Assets, Inc., where she served as senior account manager for 20 top accounts. Previously, she worked for MorEvents, DISH Network and the University of Colorado Hospital. The agency... read more

SEM Strategies for Holiday Giving (Part Two)

Last month, I shared tips about securing and using Google Grants as part of your nonprofit’s holiday SEM strategy. Here, I’ll share recommendations for targeting your potential donors, optimizing your website for mobile devices, incorporating video and more. Let’s... read more

SEM Strategies for Holiday Giving (Part One)

It may only be August, but if you’re a nonprofit, it’s not too early to start planning your end-of-year search engine marketing (SEM) strategy. Here are four tips to help you prepare for the critical holiday donation season: Increase your search engine visibility now... read more

90octane Hires Becky Shortell

90octane recently hired Becky Shortell as controller. She oversees all financial functions for the agency and manages the accounting staff. She joins 90octane from Creation Design Services, the contract engineering design and development business unit of Creation... read more

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