SEM Strategies for Holiday Giving (Part Two)

Last month, I shared tips about securing and using Google Grants as part of your nonprofit’s holiday SEM strategy. Here, I’ll share recommendations for targeting your potential donors, optimizing your website for mobile devices, incorporating video and more. Let’s... read more

SEM Strategies for Holiday Giving (Part One)

It may only be August, but if you’re a nonprofit, it’s not too early to start planning your end-of-year search engine marketing (SEM) strategy. Here are four tips to help you prepare for the critical holiday donation season: Increase your search engine visibility now... read more

90octane Hires Becky Shortell

90octane recently hired Becky Shortell as controller. She oversees all financial functions for the agency and manages the accounting staff. She joins 90octane from Creation Design Services, the contract engineering design and development business unit of Creation... read more

BMA Colorado Gold Key Award and President’s Award

We were thrilled to accept two awards from the Business Marketing Association on Friday. Along with our client Swisslog, a company that designs automation solutions for hospitals, 90octane was awarded a 2014 Gold Key Award in the Potpourri category. The agency’s... read more

Raise More Funds Online with the Right Content

For nonprofits, clear website content, approachable language and comprehensive information deliver significant returns. According to a Nielsen report, unclear or missing information kills prospective donations 43% of the time. What content you offer, and how you... read more