Social Media Forecast for 2017

Social media moves at the speed of sound and is much more than sharing, liking and tweeting. It is a highly strategic way to communicate with audiences around the globe and offers sophisticated targeting opportunities. So what’s next for social this year? Read on for... read more

Search Forecast for 2017

Staying abreast of digital marketing trends is critical when it comes to designing campaigns that have maximum impact. With that in mind, the 90octane Audience Engagement Team has compiled a 2017 trends forecast for search, social and media. Below, in the first... read more

Evergreen Content: The What, Why & How

A lot of marketers throw around the term “evergreen content.” But what is it, exactly, and how and why do you generate it? Like evergreen trees, evergreen content stays alive over time, maintaining relevance and providing value. One way to think about... read more