Are Banner Ads Dead?

AT&T debuted the first banner ad in 1994, catalyzing an entire industry of digital technology that changed the way we engage audiences. Banner ads led to the rise of programmatic advertising—the use of data to buy digital ad impressions in an automated fashion—and... read more

Pull My Strings: The Influence of Behavioral Science

The brain is a big black hole. With cracks, crevices and long, sinewy tunnels that, despite the advances in resonance imaging, are virtually uncharted. But there’s an approach rising in prominence that’s helping professional persuaders shed more light on the secret... read more