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The Power of Experiential Marketing

People are drawn to unique experiences, and today, when so much of our daily lives take place online, unique often means tangible, in-person and interactive. Focused on holistic interactions with brands, experiential marketing includes face-to-face activities that go... read more

What Do Dating and Social Media Ads Share?

Since marketing is about building relationships, it’s not far-fetched to compare the process to dating. And now, with tools like the Facebook pixel and other technologies that allow marketers to tailor messaging to specific audience members, the comparison is... read more

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