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BMA Colorado Gold Key Award and President’s Award

We were thrilled to accept two awards from the Business Marketing Association on Friday. Along with our client Swisslog, a company that designs automation solutions for hospitals, 90octane was awarded a 2014 Gold Key Award in the Potpourri category. The agency’s... read more

Raise More Funds Online with the Right Content

For nonprofits, clear website content, approachable language and comprehensive information deliver significant returns. According to a Nielsen report, unclear or missing information kills prospective donations 43% of the time. What content you offer, and how you... read more

Get the Most from Your Local Search Listings

There are about four billion local search queries conducted per month, and about 88% of them result in a phone inquiry or walk-in within 24-hours. But if your business name, address or phone number (NAP) is incorrect in local search results, you’re missing out on... read more

Media Strategy Lessons from Big Sponsor Brands

There is no magic formula for making your branded content go viral – but some marketers, like Procter & Gamble and their “Thank you, Mom” campaign, make going viral look easy. The company’s “Thank You, Mom” video has over 18 million YouTube video views to date,... read more

Traffic Analysis by Landing Page

With Google’s switch to 100% not provided keyword data, search marketers must find new ways to build a strategy, gauge success and optimize campaigns. Although there is considerable frustration surrounding the switch to not provided keywords, we can shift the focus... read more