Going to CONEXPO-CON/AGG this March? Here are some tips for using social media to engage with your audiences while you’re there. And be sure to say hi to the @90octane team who will be on the ground supporting our clients at CONEXPO.

  • Monitor the official hashtag and channels to share news with your brand’s community.
    • Follow @ConExpoConAgg on Twitter.
    • Hashtag #conexpoconagg for opportunities to engage with audiences.
    • Alert your communities, especially on Twitter, that you may be posting more than usual because of your attendance at the event, but that you’ll return to regular posting schedules following the event.
  • Display your brand’s social media channels at the booth.
    • Encourage the people you meet to say hi on Twitter, like you on Facebook or follow you on LinkedIn for relevant content.
    • Respond to anyone who is engaging with you on social media by using functionality like Favorite, Like, Retweet, Share, etc.
  • Share great content.
    • Post pictures, links to white papers and info about other resources that your team on the ground finds interesting.
    • Tag the brands or people you’re meeting, engaging with and quoting so they know your brand is listening.
  • Follow up with people you meet.
    • When you meet new people each day, follow-up with them via the social media channels they mentioned. Ask them if they are on Twitter or want to connect on LinkedIn, and then follow through.
    • Be mindful that not everyone is open to social media, so don’t be disappointed by someone sticking to a good old fashioned business card.
    • Have fun! You are in Las Vegas at a tradeshow! Share the experience with your community. But put a professional filter on your social media activity. Updates on parties, gambling wins and losses and other non-business-related activities might not be appropriate for your audience. Only share what your business contacts would want to see.

For more general insights in using social media at events, check out this infographic from Join In, a social media company that helps people organize events around shared interests.

What best practices have you found for using social media at B2B conferences? We’d love to hear about it in the comments!