Business leaders who use account-based marketing (ABM) report better marketing-sales alignment, more qualified prospects and increased pipeline opportunities. By focusing on a specific set of high-priority accounts, this approach allows you to target and tailor your outreach, while automating and scaling your marketing operations.
In this five-minute 90talk, I share how ABM can enhance your overall demand generation strategy, serving as “the sprinkles on your demand generation cake.”
About the Author
Marketing Automation Specialist
Holly specializes in using data to build and optimize effective and engaging email campaigns.