One of the top challenges facing digital advertisers is that people are increasingly finding ads to be annoying and using ad blocking software as a result. One of the reasons is that many ads fail to be relevant to users, and many come in the form of pop-ups that interrupt the browsing experience. That’s why in this video, as 90octane Media Supervisor, I share three key ways to make your digital ads engaging and valuable: Be polite, Be relevant and Be unique (a few hints: ditch those irritating pop-ups, use first-party data effectively and think outside the box).
About the Author
Kellie strives to help clients meet their marketing goals using a data-driven approach to media planning and buying across a variety of industries, including travel, healthcare, telecom and more.